The Panasonic Brand is a growth opportunity for CCTV Integrators

Supporting Arguments: 

Single Brand

1. There are too many brands
2. Products are designed to work together
3. Systems look great
4. Specialisation makes you the expert
5. Specialisation reduces your costs

Brand Reputation

1. One of the world's most powerful brands
2. Brand recognition at an all time high
3. Industry leader since 1957
4. Award-winning manufacturer
5. Designs and manufacturers all own products

Technology

1. Superior picture and total system quality
2. The most innovative CCTV manufacturer
3. Engineered from the ground up
4. The leading manufacturer of IP systems
5. The leading manufacturer of analogue